In today’s digital age, having a website is no longer a luxury for businesses, but a necessity. A website is the online representation of your business and it can help you reach a wider audience, showcase your products or services, and build credibility with your customers. In this article, we will explore why having a […]
Embracing the Digital Frontier In today’s fast-paced, technology-driven world, having a strong online presence is crucial for businesses of all sizes. Whether you’re a small local enterprise or a large multinational corporation, the benefits of having a website cannot be overstated. In this article, we will explore why having a website is important for businesses […]
The success of every enterprise is in its growth. When a business is not growing, it is failing. The growth of every business also means increase in the customer base, improvement in product offerings, and improvement in the well-being of the employees and stakeholders of the business. In this article, we will be looking at 5 […]
Many business owners or entrepreneurs set out to do business, rent expensive shops, pay for expensive billboard adverts on the signpost in their location and hire sales girls or staff but end up complaining every month that they aren’t making sales. Running a business requires so much more than a physical shop, billboard adverts, and […]
Some people are willing to learn a new skill. Not necessarily because they want to solve any problem but because they think such skills are in high demand. So, they want to learn it and perhaps break through financially using such skills. Yes, nothing is wrong with going for skills that are in high demand […]
Working with clients over time have made us realize that one of the most difficult but very important aspects of starting a business is choosing a business name. Business name is very important because that is one of the loudest identity your brand will ever have. Choosing a business name shouldn’t be done casually and […]
Have you been wondering the difference between freelancers and business owners? We decided to discuss it on this edition of brand series. Find out here.
From grace to grass may not be such a bad title for any book or movie that should be produced to tell the story of Kodak from 1888 to 2012. The story of The Eastman Kodak Company is one that every business and start-ups must know and be able to tell at their fingertips.
Sometimes, people get confused on the subject of branding because of the ambiguous use of words and terms. In this article, we used everyday experiences and practical approach to show us how we can be able to build an irresistible brand. At the end of this article, we will be able to:
1. Define Branding
2. Know the basic rules of branding
3. Understand Branding Strategies
4. Take practical steps to build a better brand.
Every average right-thinking human is full of ideas, very great ideas. But, the extent of these ideas are dependent on the extent we are willing to go; consistency is key. We usually have the drive to start up a business but the problem isn’t in starting it but in sustaining it. We have written a […]