In today’s business world, it’s not enough to just have a good product or service. Your brand identity plays a critical role in the success of your business. In simple terms, brand identity is the way you present your business to your customers and the public. It includes your logo, color scheme, tone of voice, […]
In today’s digital age, having a website is no longer a luxury for businesses, but a necessity. A website is the online representation of your business and it can help you reach a wider audience, showcase your products or services, and build credibility with your customers. In this article, we will explore why having a […]
Embracing the Digital Frontier In today’s fast-paced, technology-driven world, having a strong online presence is crucial for businesses of all sizes. Whether you’re a small local enterprise or a large multinational corporation, the benefits of having a website cannot be overstated. In this article, we will explore why having a website is important for businesses […]
The success of every enterprise is in its growth. When a business is not growing, it is failing. The growth of every business also means increase in the customer base, improvement in product offerings, and improvement in the well-being of the employees and stakeholders of the business. In this article, we will be looking at 5 […]
Working with clients over time have made us realize that one of the most difficult but very important aspects of starting a business is choosing a business name. Business name is very important because that is one of the loudest identity your brand will ever have. Choosing a business name shouldn’t be done casually and […]
There are various reasons why people start businesses. Before we see how one could start a business, let’s look at these reasons. Passion Survival Solving problems Passion Some people just have a passion for something and as a result, they decided to go the higher step in building a brand out of their passion. While […]
Understanding what Sales Funnel is and taking full advantage of it can greatly improve your brand, increase your sales and help you build quality relationship with your customers. This will always result to brand loyalty. Want to learn more? Check it out!
Sometimes, people get confused on the subject of branding because of the ambiguous use of words and terms. In this article, we used everyday experiences and practical approach to show us how we can be able to build an irresistible brand. At the end of this article, we will be able to:
1. Define Branding
2. Know the basic rules of branding
3. Understand Branding Strategies
4. Take practical steps to build a better brand.
Every average right-thinking human is full of ideas, very great ideas. But, the extent of these ideas are dependent on the extent we are willing to go; consistency is key. We usually have the drive to start up a business but the problem isn’t in starting it but in sustaining it. We have written a […]
A lot of times, startups and businesses keep hoping to get some degree of results but they fail to do A/B tests to see what works and what doesn’t work. For example, no matter how much you target an ad to a certain audience, if they aren’t the right audience, they won’t suddenly become the […]